Social Media Ads

Social Media Ads

According to a recent Hubspot study, social media ads are likely to grow a further 8.6% in the next 5 years.

Facebook ads continue to be the market leader, however YouTube in video ads and overlay based ads are catching up quickly. Instagram is currently 3rd while the silent B2B ad assassin is LinkedIn.

With low costs, advanced targeting, and huge user-bases, advertising on social media is an effective way to reach your desired audience and turn them into paying customers.
The good news is that you don’t need a huge marketing budget to create raving fans and paying customers.

There are still plenty of businesses yet to jump on the bandwagon so focussing on social ads today will definitely give you an edge.

Facebook is King of the Social Media Advertising Platforms

Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. Whether we like it or not Facebook has an abundance of data from users across the globe.

 

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.

Advertising on Facebook – The Key Ingredients

When you advertise on Facebook, you need to determine at the outset what your objective is. Is it awareness, consideration or conversion?

How does a ‘newbie’ advertiser choose?

The good news is that there are many YouTube videos offering basic advice. Take these with a pinch of salt though as some video content can be outdated.

To simplify things we have broken down each of the 3 objectives.

Awareness Ads

Only use this objective when you want to brand your business or reach a new audience. It should not be used to attract direct sales or leads.

Consideration Ads

This objective is about getting a reaction from a viewer, such as app install, likes, comments, shares, leads or video views.

Conversion Ads

This is the pointy end of the sales funnel. At this stage you want customers to either visit your store, contact you, view your online catalogue or complete a conversion process in a lead funnel.

Facebook Audiences and Creative Content

The secret to reducing your cost per click or overall spend is to deliver the right message, to the right people, at the right time. It is important to clearly define your audience and set a timeframe for your ads to run.

At this stage you choose what network your ads should appear on and set the creative content to draw a response.

Top 3 Social Media Sites in Australia

1. Facebook – 15,200,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)

cpcSocial Media Advertising Costs

The good news about social media advertising is that it can be low cost. You set the budget, start and stop time and wait for the results to roll in.

We always suggest picking a niche market, storyline and the appropriate creative to trigger a response. It is important to know that all social media platform yield different results.

If you want to pitch your business to a younger audience (under 25) then we’d recommend Snapchat, Instagram and Tik Tok. If you wanted a larger sample pool then Facebook is the one to give you the best data return.

For B2B we suggest LinkedIn. Our favourite social media platform is YouTube.

Video is a powerful medium and engagement rates are 11 times greater than image based ads.

Why be Social …

Authority is different from brand awareness. To establish your business as an expert in your industry, you have to build brand authority. Posting on social media with relevant, educational, and authoritative information is the best way to show people that you know your stuff. It nurtures a positive image while offering a forum where customers and visitors can interact. That is especially important for answering questions and being responsive to both increase and demonstrate customer satisfaction.

Brand authority helps generate brand loyalty. In turn, it can provide free advertising for your business as people comment and like what you have to say or offer. This public interaction with customers shows you genuinely care about them and are customer focused. You also encourage customers to be more vocal and to help raise your profile in the minds of new followers.

Need some help with your social media accounts? Contact us!

Summary
Social Media Ads
Service Type
Social Media Ads
Provider Name
Corporate Design Solutions,
6 Meghan Place,Mackay Harbour,Mackay-4740,
Telephone No.0422190683
Area
Rockhampton - Townsville - Cairns
Description
Our Rockhampton - Townsville, and Cairns-based Social Media Ads team will set up and manage your social media ads for you.

17 comments

  1. เบอร์สวย
    June 10, 2020 at 9:59 am

    Hi there, after reading this amazing paragraph i am as well delighted to share my knowledge here with friends.

  2. SMS
    June 16, 2020 at 4:55 am

    I used to be able to find good info from your blog posts.

  3. erjilopterin
    June 22, 2020 at 5:37 pm

    Some genuinely fantastic information, Sword lily I observed this. “It is the customary fate of new truths to begin as heresies and to end as superstitions.” by Aldous Huxley.

  4. ILGM
    July 3, 2020 at 1:51 am

    I was wondering if you ever thought of changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 images. Maybe you could space it out better?

  5. Earl Ghianni
    July 7, 2020 at 9:24 pm

    I simply want to tell you that I am just new to blogging and honestly loved your web-site. Most likely I’m planning to bookmark your site . You actually come with really good writings. Thanks a bunch for sharing your blog.

  6. cheapest place to buy real viagra
    July 9, 2020 at 8:45 am

    This really addressed my trouble, thank you!

  7. CBD
    July 9, 2020 at 7:08 pm

    Nice site. On your blogs very interest and i will tell a friends.

  8. wrought iron screen doors
    July 11, 2020 at 2:55 am

    At this time it looks like Drupal is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?

  9. John Deere Technical Manuals
    July 11, 2020 at 7:42 am

    I have not checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend

  10. learn more
    July 12, 2020 at 5:13 pm

    My partner and I absolutely love your blog and find the majority of your post’s to be exactly what I’m looking for. can you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on many of the subjects you write related to here. Again, awesome site!

  11. my link
    July 12, 2020 at 5:49 pm

    naturally like your website but you have to test the spelling on quite a few of your posts. A number of them are rife with spelling issues and I to find it very bothersome to tell the truth then again I will certainly come back again.

  12. have a peek at this site
    July 14, 2020 at 8:24 am

    You must participate in a competition for one of the most effective blog sites on the internet. I will certainly recommend this website!

  13. cbd gummies for sale in michigan
    July 14, 2020 at 4:01 pm

    When I initially commented I clicked the -Inform me when brand-new comments are included- checkbox and currently each time a remark is included I obtain 4 emails with the very same remark. Exists any way you can eliminate me from that service? Thanks!

  14. cbd gummies for sale online
    July 15, 2020 at 6:12 am

    This website is actually a walk-through for every one of the information you desired concerning this and didn?t understand who to ask. Glimpse here, and you?ll most definitely find it.

  15. ปั้มไลค์
    July 15, 2020 at 8:03 am

    Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.

  16. John Deere Technical Manuals
    July 15, 2020 at 2:36 pm

    I was looking at some of your articles on this site and I believe this internet site is really instructive! Keep on posting .

  17. trublu cbd for dogs
    July 15, 2020 at 8:16 pm

    Hello there! I just would love to give a massive thumbs up for the wonderful details you have here on this message. I will certainly be returning to your blog site for even more soon.

Leave a Reply