So, you want to Rank Page 1 on Google for FREE? Google wants you to use its products all the time, so we’ll tell you for free. If you use Google they’ll reward you for your loyalty. The best way to rank on the first page of Google is to use Google My Business.
The easiest way to find out if you have a Google My Business listing is to search for your business on Google Maps. If you have your business listed then it will appear on the map.
Make sure it is positioned in the right location and claim the listing.
Once you have claimed the listing fill in all the fields and add as much data as you can (images, logos, photos of your store and products, articles, parking info, etc.)
In some cases, you may have to verify your listing. This is done by requesting verification. During this process, Google will post a postcard with a code attached. Allow a few weeks for the postcard to arrive. When it does, enter the verification code back into the Google My Business Portal and BOOM, you have a verified business.
With a Google My Business listing, you need customers to review your business. In a nutshell, you want lots of reviews and as many 5-star ones as possible.
If you look at the image above you’ll see Mechanic Mackay is in 1st position organically (not paid) due to its quality and volume of reviews and and comprehensive listing details. These positions can shift subject to how Google ranks your listing based on the information contained in that listing.
It is important to get these reviews naturally. If Google sees you getting 10 reviews a day then it will penalize your listing and your ranks will tank.
Google My Business Tricks
You can position your business in up to 5 categories, for example, the mechanic might also do Auto Electrical, Windscreen Replacements and Tyres. He could add them as categories and then he would rank for those terms as well.
There are many listings that fall short of being truly brilliant. If you want your GMB listing to shine and bring you more leads then contact us.