Our graphic design service can elevate your brand to the next level. Our skilled experts use the latest Adobe Creative Suite that include programs like Illustrator, InDesign and Photoshop. Our fearless leader, Phil Reece was the lead designer for ACP and Murdoch Magazines in the early 2000’s and used to design magazine covers for Wheels, Street Machine, Marie Claire and Womans Day.
Phil’s experience has spanned different industry sectors from signage, label making for the wine industry, magazines and corporate design projects for SMB’s and Blue Chip companies globally.
What’s the graphic design fee for a logo?
We hear this question a lot. Designing a logo for a small regional plumber or a multi-national company will determine the cost. Here’s how most design firms will price a logo.
- First of all, who is the logo for?
- How will the logo be used?
- Will the logo need to be designed in different formats?
- Is a style guide required for the logo to ensure branding remains consistent?
- What is the perceived value of the logo to the client?
We have created logo’s and branding packages between $500 and $20,000 subject to the answers from the questions above. For some clients $500 is a lot of money, for other’s $20,000 is a fair price given the lifetime value of that logo is worth more to a multi-million dollar company.
Who owns the design work?
Another great question we are often asked. We prefer to hand 100% ownership back to the client. If we quote a graphic design project for you then it includes ownership of the final design.
We will also handover final working files in case you want to engage another designer. Of course, we would prefer that you continue your working relationship with us but we will never hold your company and brand to ransom.
The best graphic designer
The best graphic designer is not just a designer of print material. Quite often you’ll see designers who only know print but not digital. A good graphic designer will have skills that cover print, signage, mobile, packaging, labels, digital and video design.
Why is this important? Ideally, if you can entrust a graphic designer to work across all of your branding mediums you’ll get a better balance between those elements and your branding will remain consistent.
Ask if your graphic designer can migrate a print design to a Facebook Ad or create a signboard. Good graphic designers know the artboard sizes off the top of their head when moving graphics from one format to another.
Graphic Designer Rates
Working with graphic designers will vary. Our lead designer has over 30 years experience and can produce a well designed project with a fast-turnaround. Historically, we will not compete in the budget end of the market. Our skills have moved past that point.
You will find budget designers for $10/hour online in Freelancer websites but you get what you pay for. We’ve personally seen $10/hour logo designs blow out to logos valued at $600+.
One designer charged a $200 release fee for copyright and still didn’t provide the client with valuable information like a colour breakdown, font library and white space measurements. Due to the lack of information the logo was subsequently ‘butchered’ by a local newspaper and different fonts and colours were used. The original logo was unusable as it was supplied in a format that could not be scaled or used in signage.
We redrew the logo for $500 and provided the client with a usable guide to manage his logo and brand.
Our wrap up
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process.
Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
If you’re in the process of developing a new business we’d love to work with you. We find it rewarding to be able to take your concept and deliver a finished design you can own with pride.
Contact us for an obligation FREE quote.
Graphic Design Rockhampton – Townsville – Cairns
Reach out and speak with our company director, and lead graphic designer, Phil Reece.
We can arrange a Zoom meeting or phone call.