#1 Digital Marketing Agency for Builders, Land Developers & Real Estate Agents

0422 190 683
Australia Wide
phil.r@corporatedesignsolutions.com.au

FAQ's

General Questions

Our digital marketing agency was established in 2000, and initially commenced operations on the Sunshine Coast. In 2009 and 2010 we won IT/Communications Company of the Year. In 2011, we took out the title a third year in a row and was inducted into the Hall of Fame. The primary reason we won this title was the commitment we showed our clients over time. We value your business, your input, and your business goals. By 2020, we had move to service clients in the Mackay/Whitsunday region in Central Queensland.
First of all, we are experienced in our field. Secondly, we value the input from our clients and seek to forge long-term relationships with our clients. We prefer to be seen as an extension of our clients’ business, and not just another contractor. We have a vested interest in our customers’ business success, and for this reason alone, we are seen as the best digital marketing agency in Mackay. At Corporate Design Solutions, we deliver a full-agency experience, from logo design, social media management, content writing, website development, SEO, and much more. Importantly, we do not outsource work offshore. You will alsways deal with a qualified person in Australia.

We can reach people who are showing buyer intent instantly. We can track their behaviours, search queries and position an ad or offer to engage them. Digital Marketing is amazing because it is driven by data and therefore iron-clad.

  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Social Media Marketing
  • Pay per Click Advertising
  • Affiliate Marketing
  • Email Marketing
SEO is the art of ensuring your content is found high in the users search engine ranking results. Everyday there are over 2.2 million searches in Google alone. If your website is not ranking on Page 1 of Google then you may as well be invisible. In order to rank in Google your content must include relevant keywords, a technically correct and well structured page of content, meta tags, descriptions and much more. SEO (Search Engine Optimisation) is a skillset best left to those that understand the search engines and how they crawl websites. On average Google will update their search platform up to 1 or 2 times a year. This means that in order for your website to stay on top of Google, the administrator or web developer must maintain the content and ensure it meets Google guidelines. At Corporate Design Solution we only use white-hat SEO. White-Hat means that we use legal and ethical means of ensuring your content is ranked, relevant and authoritative. By following White-Hat techniques we can ensure your website won’t be penalized by Google and tank your rankings. We prefer to focus our energy on organic SEO. This means we want your website to rank without you having to pay for paid advertising, like Google Adwords. Statistics shows that 7/10 searchers click an organic listing over a paid listing. In simple terms, SEO is split into two streams (off page and on page). Off Page refers to the work we do to promote your content on other websites (link building, forums, guest posts, directory submissions, etc.). On Page SEO refers to ensuring your content meets the Google content guidelines. This is done on a page by page basis on your website. If we take on a project where we have not built the website then we will conduct a FREE technical SEO audit on your website to find these faults.
SEM is also known as Search Marketing. It’s a process marketers use to drive traffic to your website using paid ads. Some of these ads might be banner ads, Google Ads, YouTube in-video Ads and more. There are many ways to bring extra traffic to a website. It is important to be clinical when creating a paid search campaign. As marketers in the SEM space we rely on data from Google, You Tube, and other websites that offer paid search alternatives. We try and implement a multi-layered approach when it comes to paid advertising. One advert is never enough. You have to split test ads to see which one has the greater click through rate and conversions. We can even spy on your competitors and see if the paid ads they run are profitable and where the gaps are in the market for you to exploit.
You’ve probably heard the term ‘content is king’. We subscribe to that theory at Corporate Design Solutions and here’s why? Google is the number one search engine. It returns the Top ten websites on the basis of crawling tens of millions of websites for a given keyword or phrase. How does Google define whether the website is valuable to the searcher? It’s based on the value of the content, how many people endorse it and its relevance. Crafting content should be a deliberate and strategic decision based on data only. We instruct our clients to follow a set content plan and deliver the content in a way that appeals to Google’s Search Engine. Before you write content you need to decide if the topic is valuable enough in terms of user’s search intent, the value of the keyword and the competitor landscape. We use a handful of tools to evaluate keywords, content ideas, content length and competition. Ask for a content meeting today!
Social Media Marketing or SMM as the industry calls it is the tool marketers use to promote your brand, product or service to social media followers. Social Media has become a marketing minefield and it is important to know that each platform has a unique demographic footprint. Facebook is the most recognised Social Media platform followed by YouTube, Instagram, Twitter and LinkedIn. SMM allows marketers to create an objective, define an audience, set fixed budgets and curate specific content that fits the audience profile. In many circumstances leads can be much cheaper than traditional Google Ads. The major growth area in SMM is video. The ability to showcase your brand, product or service through a short 30 second or 1 minute video can increase ROI by 11 times.
Affiliate Marketing allows you to connect to third-party SAAS providers or Product based websites like Amazon and resell their products using affiliate links. The affiliate links connect to a dashboard linked to a unique identifier to your business. If a consumer clicks the link and/or buys the item or service then you receive a commission. In some instances you can receive between 4% to 50%. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Email Marketing can be a powerful tool if used well. In some studies there has been recorded ROI of 141% when delivered using an email sequence with customized content. Some of our favourite Newsletter platforms include Mailchimp and Get Response. Mailchimp is free to use for small business startups while Get Response is a heavier tool bringing marketing automation, funnels and landing pages. It’s ideal for conversion focused lead generation campaigns.
It’s virtually impossible to set a figure for this broad question given the amount of variables involved. To provide an accurate price the marketing firm must listen to the client, research their competition and market sector, prepare a strategy and perform a quote. At Corporate Design Solutions we can quote a fixed price per project or set a monthly cap and work on your project each month up to the cap value. In most cases digital marketing requires an ongoing commitment and as such the monthly capped option provides the business owner with financial certainty. Monthly reports are given to quantify the work we undertake for each business. We create a before and after snapshot so you can keep abreast of the dynamic changes we make to your business. For a FREE consultation please make an appointment.

3 Steps to Video Marketing Success

As a professional video production company in Mackay, we at Corporate Design Solutions believe in delivering outstanding output by inculcating extensive inputs. We have distributed video production at three different formal planning stages to fetch out the most creative and unique videos for our clients.

This is the initial step where we discuss every minute detail about your brand’s vision, idea, and goals and then write a productive proposal. Based on the final script, major stepping stones of the planning process take off, including location scouting, gear management, talent management, shot list, and assemble production. No recording device is used in this stage.
In the next stage, once the client has signed off on the storyboard, script, and confirmed they are ready, a date is set, and production begins.

This is the third and final step which includes merging, editing shots, cutting clips, syncing audio, and adding special effects such as motion graphic titles, transitions, SFX, etc., by optimizing the most effective web designing tools.

Website Design Questions

You generally have two ongoing fees. They are:
  • Hosting (monthly or annually)
  • Domain Renewal Fee (.com.au every two years)
  • In some cases, you may have a renewal fee for an SSL Certificate
You can choose any hosting company you want. Just check that they can support your website CMS, and ask if they take regular back-ups.

In most cases, you’ll own the IP of the web development unless it was negotiated out of your contract.

It can take as little as a few days, up to several months. It depends on the complexity of the website, the functionality, content, and if there is custom website development work required.

This has been the most asked FAQ in my history of running a website design agency. A website can be built by you for FREE, but does that make the website a great business tool? You could invest a few thousand dollars for a basic 5 -10 page website and be totally happy. We have built websites that began as sub $5,000 projects and with client changes, they turned out to be valued over $50,000. An estimate can only be given once the client offers a detailed brief. Even then, the project scope may creep and the finished price will be different from the starting price.

Graphic Design Questions

Graphic design is a significant tool that boosts your communication with the audience. It helps in creating a unique identity in a highly competitive industry. It also helps in embossing a strong mark in the minds of your target audience and potential clients. Hiring local graphic designing services would be a great choice because they know the latest trends and business needs.
It is more than just having an alluring website. It comprises impressive advertisements, logos, and several other appealing visuals. At Corporate Design Solutions, we offer extensive services like logo design, newsletter design, blog design, infographic designs, and presentation designs.

We believe in offering high-quality services to our clients at a very affordable price. Many agencies charge up to $250/hr for a top quality graphic design service. You can also get a graphic designer from fiverr from as little as $10/hour. You get what you pay for. We charge $110/hour inc GST.

Customer satisfaction is the utmost priority for us. We have three sets of revisions for each piece of work we send you. However, necessary revision work needs to be done within 10 days of submission of the proof document. The necessary changes need to be highlight properly from your side, to ensure proper execution at our end.

We can show you a portfolio of our graphic design work and would be happy to offer you a 10% discount on your first order.

Corporate Design Solutions is the leading graphic design agency in Mackay that understands the significance of launching an impactful business identity to ensure a long-lasting impression in the minds of potential customers.

Our talented community of designers optimizes the latest tool like Adobe Creative Suite, including programs like Photoshop, InDesign, and Illustrator. Whether it is a company logo, flyer, poster, or brochure, our talent hub is fully equipped to design spectacular results for your business.