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October 26, 2022 by Phil

What are our 5 SEO Tips for 2023? Well, 2022 brought lots of new things for search engine optimization that made optimizers perform certain changes in their techniques. Google announced two years back that it would be using , and the search engine brought many updates throughout the year that made SEOs think from a different angle.

search engine optimization

Now, when we are about to enter 2023, one thing is for sure the old techniques of getting more and more links for a page aren’t going to give any benefits.

Is (SEO) dead? Neither SEO nor its link-building died. However, the tactics changed with effective advancements in Google’s search algorithm. Google invested to be the best and for that, the search engine has been degrading sites with low-quality search engine optimization. On the other hand, the organizations or digital marketers who follow what Google says get top search ranks.

If you also have got your online existence and willing to increase it to a great extent, you must follow these 5 trends that will lead in 2023:

5 SEO Tips to Follow in 2023

Content

Content

Without any doubt, content has been the king for some recent years and the trend will lead in 2020 as well. A by Statista states that content marketing was the top-most digital marketing technique in 2018 that digital marketers used across the world. Content writers write such content that can amuse both users and search bots.

Your content must impress both the readers and search engines. Moreover, the on your website, social media pages, and all other domains should be unique, engaging, relevant, and SEO-friendly as well. The words you use in the content should be potential enough to describe who you are, what you do, and what you offer.

There is great importance of content because it has an effective role in both On-Page and Off-Page SEO. There should be enough content on each page of your website and you must have added your target keywords in them respectively. Apart from it, the quality of content is important when you are posting guest posts, articles, or infographics to increase the exposure of your business.

With all these important uses, content-led the SEO techniques in 2019 and it will continue with its leading position in 2019 as well.

Page Speed and Mobile Friendliness

Page Speed and Mobile Friendliness

Google sternly announced that it would give top ranking to the sites that load faster and provide better experiences to their users. Google included back in 2017 and since then it has been one of the most important practices in SEO. The world is getting faster day by day and the trend of page speed has no stops in 2023 as well.

A site has to load fast not only on desktops but on mobile devices as well. The increasing number of mobile users alarmed Google as the search engine has added mobile-friendliness also in its ranking factors. In fact, Google is using mobile versions of websites for the purpose of indexing and ranking. The search engine started in 2018 and it will dominate in 2023 as well.

To check and optimize the page speed of your site, you can make use of leading tools like Google’s , , and others. These tools help you check the insights of your page with adequate recommendations to make the page load faster and better.

Here are some quick tips you can follow to improve your site’s load time:

Optimize the images.
Improve server response time.
Minify JavaScript, CSS, and HTML.
Reduce combine files.
Minimize time to first byte
Enable compression

Optimize the images.

Improve server response time.